What does social media have to have to do with SEO? At MWI we hear many of these inquiries from current and prospective clients. Social media is a fast growing marketing channel that most businesses have only recently begun taking advantage of in the past few years, however it’s essential to utilize it – especially if you’re investing efforts in SEO. Setting up and managing social media accounts is essential to aid in SEO efforts, though their benefits aren’t immediately evident. Here are five reasons social media is crucial for SEO.
1.) Social Media Signals
It’s not difficult to see that Google, Bing, and other search engines rely on online conversations in their algorithm for Www.garrone.info/wiki/index.php?title=Utente:LisaLunsford ranking. Social engagement occurs when people comment, like on, share or tweet about content. The more social engagements your content gets, the greater social signals you send to your website. These social signals are used by search engines to determine the quality of the content. This allows search engines to determine the content that people are most interested in and also what they consider to be as high-quality. Content can be immediately indexed when it’s getting a lot of engagement on social media.
2.) Link Building
It’s long gone from the time that you could make a request for links from other websites. In the wake of Google’s Panda and Penguin algorithm, SEOs are forced to perform link building in by hand by creating high-quality content that is linked-worthy. But how do you reach sites that would be willing to link to your content , if asking them directly is considered an “unnatural” link building practice? Social media is the solution. Social media lets you present your content in front of relevant audiences that may be in a position to influence them to link to your content if it’s worth linking to. These users will then promote your content to others and boost your authority.
3) The amplifying of content
You can create all the excellent content you’d like to but it’s not going to gain significant traction without the aid of amplification. Marketing via email can be an excellent method of amplifying content but it’s only going to be able to reach the people on your marketing list. Social media lets you reach new audiences with your content. Once you share your content, your followers will be able to share it with their followers if they find it useful. They will then be able to share it with their followers and increase your reach. In addition, you’ll gain relevant traffic and inbound links social signals, as well as brand recognition, all of which can be utilized by search engines for content quality evaluation.
content amplification lifecycle
4) Brand Awareness & Signals
Brand image and recognition can inform search engines much about the credibility of your website and how much it should be believed to be in its ranking algorithms. Aside from amplifying your content social media also aids in build brand awareness. Google refers to this as co-citation. Making these co-citations with social media will help improve Google’s trust in your website as well as helping with branded search queries.
5.) Social Indexing
Since search engines are able to index social media sites which means they show in search results pages. This allows your company to show up in search results that include branded search queries that are not limited to just your own website. This is even better. Tweets that were individual from Twitter were once indexed and were displayed in the search results. This allowed your website to rank higher in searches. The service was temporary for a few months before Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.